Will Rogers

  • Real Estate Associate Broker
  • Fenwick Keats Real Estate
  • New York, New York   
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Contact me for: I specialize in helping my clients navigate the complex real estate market when buying, selling and renting within Manhattan's finest cooperatives, condominiums, townhouse, and investment properties.

Will is a Real Estate Associate Broker, REALTOR® with FENWICK KEATS Real Estate. He also serves as Sales Manager for the firm's downtown Village Office.

He has helped many clients over the years with buying and selling apartments, townhomes and investment properties. Will started his career as a Certified Public Accountant, went on to earn his MBA and then worked in technology consulting for a number of Fortune 500 companies. During his more than 15 years in the corporate world, he also bought and sold properties for himself. His career helped him hone the skills he uses today at FENWICK KEATS, including customer service, reliability, and follow up, as well as navigating the financial intricacies of a contract.

Whether buying, selling, renting or investing, Will approaches real estate with the same professionalism he provided in corporate America for more than 15 years. His diverse experience helps him bring all the moving parts together in a real estate transaction. Plus, he lends his eye for design to both sellers and buyers, helping them stage their home or visualize the potential in renovation and decorating.

Memberships and associations: The Manhattan Association of Realtors (MANAR), The New York State Association of Realtors (NYSAR), The National Association of Realtors (NAR), the Real Estate Board of New York (REBNY).

Expert Articles by Will Rogers

Buying Real Estate

Advice on buying a townhouse and real estate in NYC
Buying a townhouse in New York City can be a rewarding experience, both emotionally and financially. Given today’s price points this opportunity is available to a select few. If you happen to be one...
What price you can expect to pay for a single family home in NYC
There is a lot to consider when buying a single family home in New York City. Costs vary greatly and this market segment continues to become more valuable. So if you have the desire and the budget jum...

Expert Articles Sponsored by Will Rogers

Selling Real Estate

An investment in home staging helps sell your home faster
Following these tips and suggestions will make a big difference in having your home sell quickly rather than languishing on the market.  Many of these changes you can make yourself.  If unsure, call...
How to successfully prepare your home for sale for maximum return
Selling your home successfully takes careful preparation and discipline. In order to get the most for your property, all factors must be considered: price, presentation, condition, lifestyle, and mark...
Questions to ask in choosing your real estate agent
Focus on the outcome not the process of selling a home as a short sale
Don't give up, stay in contact and get a good agent. Qualifying for a short sale is based on individual needs and circumstances. An experienced real estate agent can help you determine if you are a ca...
Survive selling a co-op in New York City
Selling a co-op in New York City requires patience, knowledge and diligence. Gather all of the necessary information and materials before you jump into the process. Always qualify your buyers and lean...
The keys to selling luxury real estate
There are many techniques that you can employ when selling luxury real estate and simple things to avoid when selling a high-end property. These ideas can yield a substantially higher sales price and ...
What are the steps in a short sale?
Use video to sell or rent your home faster
Marketing is an essential component in selling or renting your property. Video tours can be an effective method in presenting the home that creates a deeply engaging, fun, and informative experience.W...
A Seller's Guide to prepare your NYC home for a Fall listing
Preparing practically can be the best way to prepare emotionally.  Put your focus on completing these tasks with ample time.  You will save yourself less stress. You will be able to enjoy the proces...
Sell your home faster
Remember, when you list your house, you are always in competition with all the other comparable houses for sale in the area. To sell your house quickly, always rely on your real estate professional to...
Smart advice on selling the family estate home
Make selling the family home--an already difficult process--as painless as possible. Get the house ready to sell by clearing the clutter and updating old appliances and fixtures. Hire a Senior Real Es...
How to sell your home during the winter months
Selling your home at a competitive price during the winter months is not out of the realm of possibility. Follow these do’s and don’ts along with your agent’s recommendations to set the right pr...
Sell your home in a buyer's market for the price you want
When preparing your home to sell consider these do’s and don’t before listing. They will make your property widely marketable and could reduce the time your home is on the market....
Advice on successfully selling your NYC co-op home
Selling a NYC cooperative apartment is a complicated process with various potential pitfalls, but following these tips can help you avoid many of them. Having a good real estate team working together ...
How to price and get the most money when selling your house
Search out a professional agent who knows your community and whose firm has a good reputation. Take their advice and position your home to achieve its highest value possible. It’s more than just put...

Buying Real Estate

Buying homes as short sales and foreclosures can be very rewarding
Buying a distressed property that is a short sale, foreclosure, or bank owned can be a good investment and an affordable way to own your own home, but it is “buyer beware”. You should protect you...
Guide to buying a co-op in NYC
There are many ins and outs to purchasing a co-op in New York City. While the process may seem a bit daunting at first, do not fear. Remember that the cooperative purchase is the norm in NYC, not the ...
How to find and buy a house on a river
Your river property will bring much excitement, inspiration and fun to your life. Relying on the expertise of a professional who specializes in waterfront property will make the process effortless and...
How to find and buy a lake house
Your lake house will be a source of relaxation, inspiration and fun. Relying on the expertise of a professional who specializes in lake property will make the process effortless and satisfying. This i...
How to find and buy a mini or hobby farm
Whether for a better way of life or out of necessity, your farm will become a significant part of your life. Relying on the expertise of a real estate professional specializing in farm property will m...
How to successfully buy multi-residential investment properties
In order to mitigate threats and capitalize on opportunities it is essential to have a well-grounded investment strategy. This includes the collaboration of complimentary disciplines and fastidious at...
Smart steps to successfully buy real estate in Baltimore, MD
Buying a home is an exciting endeavor, but the process can be tedious, time-consuming, exhausting, and an emotional rollercoaster for some. Working with a trusted professional can help ensure you have...
The right way to buy a home
Buying a home is a complex process requiring expertise from a number of professionals. By focusing on what you want in your home and allowing these professionals to do their jobs, you can achieve the ...
How to make the right offer on your dream home
There’s no need to get stressed out when you’re trying to figure out how much to offer on your dream house. Take the emotions out of the equation and instead focus on the data and the math. Workin...
Advice on buying land for investment, development or build a home
Whether your land will be used for recreation, development, investment or just a home, you’ll find many diverse parcels to choose from. Remember you can always change the way a house looks but you c...
Advice on buying a fly-fishing ranch in the Rockies
While there are many rivers and streams throughout the Rocky Mountain West, the supply of available fishing properties in any given price range is very limited. Obviously private water is the preferre...
Choose and buy a vacation home with confidence using a realtor
The key thing to remember is to seek out professional advice when considering purchasing a vacation home in another part of the country. Don’t underestimate the value and resource of a professional ...
Expert advice for the first time homebuyer on buying the dream house
When purchasing your first home together it is in your best interest to have a licensed real estate agent to help you. Their job is to give you advice, recommendations for the services of other profes...
Hire a qualified home inspector to help reduce risk when buying a home
Home inspections are a valuable tool for the homebuyer and should be a routine part of the homebuying process. However, don’t overstate what they are able to do.There is risk in buying something bui...
Buying a foreclosure can be a great investment if your informed
Purchasing a foreclosure can be a great investment whether you are purchasing one for your personal residence or as an income property, but a word to the wise, be patient with the process. New guideli...
Expert advice on buying a condo as a good investment
Owning a condominium is not for everyone, but it does fit the lifestyle of many people today. Whether you’re considering a condo or a home, you need to be sure that you know what it is that you are ...
Get the best deal by knowing what to offer when buying a home
Be smart, but not overly smart. You do not want to think yourself out of a great home while at the same time you want to understand your market and the data within it. In the end, you have one simple ...
Buying a home in a hot market and how to win a bidding war
Owning and living in your own home is the American Dream. But increasing mortgage rates along bidding wars on the purchase of a home is creating emotional and financial stress not seen since the real ...
How to build your dream home from the ground up
When building your dream home, the best advice is to be prepared for anything. There will be bumps along the way but as long as you address them in a timely and effective manner, the process should be...
How to win over the co-op board when buying a home in NYC
Just remember that accepting the co-op for what it is is vital to being accepted yourself. Being honest, patient, informed, and respectful demonstrates that you are the kind of neighbor and shareholde...
Advice on buying a townhouse and real estate in NYC
Buying a townhouse in New York City can be a rewarding experience, both emotionally and financially. Given today’s price points this opportunity is available to a select few. If you happen to be one...
Advice for first time home buyers on buying a co-op in NYC
Co-op ownership comes with its benefits and also with possible limitations. If you like a particular co-op and can handle the work it will take to get in, you have a great experience in store for you....
What to consider when buying a home as a fixer-upper
Buying a fixer-upper is not without its challenges. The most important tool for the job is preparation. With good planning, clear vision, and a reliable team to help guide you, your fixer-upper can be...
What price you can expect to pay for a single family home in NYC
There is a lot to consider when buying a single family home in New York City. Costs vary greatly and this market segment continues to become more valuable. So if you have the desire and the budget jum...
Advice for buying a home in NYC when you have a young family
When starting out as a family, your first home and the community you reside is where many family firsts will occur - your child’s first words, first steps, first day at school. So many memories and ...
Buy a home in downtown Manhattan to get access to the best views
If you want to be in the middle of it all, have access to some of the best views, best moderns homes, and best transportation, Downtown is where it’s at. Like with any other investment. however, be ...
You can buy a home in New York City with a $1 million budget
There is a reason why the real estate market in NYC is so competitive for the buyer. Historically, NYC has held it’s value and has weathered many a financial crisis to come back even stronger. $1 mi...
Investing in commercial real estate is a great opportunity for anyone
Whether you are buying one building to rent out or a whole plaza, commercial real estate can be a rewarding investment. Following the advice above can put you in the right place to make money on your ...
Use the internet and social media to help you find the perfect house
For the majority of buyers, a home represents their biggest lifetime purchase, so they should use every tool at their disposal to ensure they are getting the very best home at the optimal price. Consu...
Buying a home in an HOA neighborhood can be a great move
Living in an HOA neighborhood comes with certain rules and restrictions, but if you understand them, life will be better and easier for you and your neighbors. Do find ways to work with and improve yo...

Home, Auto, and Theft Insurance

Homeowners - be prepared before a disaster strikes!
We always hope that we will not be impacted by floods, wildfires, tornadoes, hurricanes, ice storms, or other natural disasters, but we never know. Why not be prepared in case you are affected by a di...
Selecting umbrella insurance
If you ever find yourself in the unfortunate circumstance that was described above, you’ll be happy you have Umbrella Insurance. Now that you are more knowledgeable on the product, you can see that ...
How to file an umbrella insurance claim
An insurance company’s primary goal is not to pay money to claimants; its to make a profit for their shareholders. In some cases, when paying claims, an insurance company will not notify you of the ...
Advice on making a property damage insurance claim
After you have had a claim to your home or business, your world is thrown into a tailspin. You will have many different parties advising you how to proceed, and you must start making some very importa...
How to protect and insure your electronic devices
Smartphones, laptops and other electronic gadgets that organize and enhance our lives are worth the time investment to learn how best to protect them. Keep gadgets safe by taking precautions, such as ...
The right auto insurance will guarantee protection for your new car
Auto insurance provisions are complex. You cannot simply rely on an advertisement to determine your levels of coverage and you should buy the plan with an eye on protection first and price second....
Expert advice before you add a teenage driver onto your auto insurance
When your child does become licensed, your premium will increase no matter who insured you. It does pay to shop around. The best way to do that is to contact an independent insurance agent. They have ...
Shop online for new car insurance with confidence
While everyone wants to save as much money as possible on their auto insurance, please ensure the proper protection is in place before making any decisions. Quoters will try to sell you whatever they ...
Getting the most out of your leased car insurance coverage
Part of your insurance premium may based on your credit score. Companies cannot base your premium completely on credit score, but it does play a large part in determining the rate you pay, or even if ...
Get the best auto insurance coverage for your used car
The downside of buying a used car might be a high insurance bill. To avoid that, work with your independent agent to make sure you are getting all of the credits available to you, and that you’re dr...
Buy a vehicle service contract to save money when warranty expires
Following these best practices to select a high-quality service contract provider will ensure the best experience when your automobile needs repairs. Don’t allow the expiration of your factory warra...
Know how much home insurance to get with the help of a broker
As you can see, deciding what value to insure your home for is very important. Following the advice above will aid you on your journey to perfect home insurance protection. While I hope you find an af...
Advice on making a home insurance claim easy and stress free
The claims process is far simpler than most would think. As long as you are knowledgeable of your coverage and keep thorough records immediately following the reporting of a claim, the process should ...
Does damage to your home mean you should file an insurance claim?
In the event of major damage to your home property, always take quality photos and documentation of the damage. Also put up a secure covering over the damage to ensure minimal-to-no further damage occ...
Do you rent a house or apartment? Get renters insurance coverage
Renters insurance may sound unnecessary or too temporary of a thing to worry about, but it takes care of you and your present situation. As you presently work and save for your future and your retirem...
Being a smart car owner and safe driver will save you money
While owning a car is necessary for many people today, it has the potential to put a significant financial burden on drivers. With the increasing cost of gas, the need for insurance, and the financial...
Auto insurance protects you and other drivers on the the road
Many people just get the basic auto insurance coverage and ignore all the other benefits they can gain for just a little more cost each year. If you are going to be paying for coverage every month, ta...
Save money by bundling your renters and car insurance policies
The most important thing to remember is this: if you want to do business with just one company, they generally offer a discount for bundling your policies. Keep track of your credit score and be a sma...
Protect your vacation home with the right home insurance policy
As you can see, there are many minor details specific to insuring vacation homes that can be the difference between a claim being fully covered or denied. Please contact a qualified broker to discuss ...
Auto insurance claims can result in higher premiums and surcharges
Not every bit of damage to your car should result in a claim because it could easily cost you more in the long run with higher insurance premiums. Othertimes, it will save you money and get you back t...
When should you file a home insurance claim or pay out-of-pocket?
Being able to file a home insurance claim is the reason why people have insurance in the first place, but it’s always important to keep in mind that premiums can increase, surcharges exist, and an i...
Protect everything in your home and car with theft insurance
As you can see, there are many facets to theft insurance. A theft claim can leave a homeowner with a large out-of-pocket expense if their coverage is not proper for their specific needs. Please rememb...
Choose the right home insurance policy for your condo or co-op
As you can see, condos and co-ops involve some specific caveats that are atypical on the standard homeowner’s policy. Please follow this advice and make sure you contact an insurance professional to...
Homeowners: Factors to consider when purchasing home insurance
Some key points to remember: Go higher, not lower with your liability coverage. Make sure your home is insured for replacement—not market—value. To lower your premium, try raising your deductible....
Advice for college students getting their first car insurance
Research is the key, both in choosing an agent as well as a company that is compatible with your budget. Heed this advice to help you find the best and cheapest insurance as you make your way to colle...
Why everyone should have an umbrella insurance policy
Umbrella insurance is useful to have in so many different circumstances. Set up an appointment with your insurance agent to discuss what kind of coverage you need. No one can ever have too much liabil...
Buying insurance is a necessity you can't ignore
When you spend your valuable time researching insurance and navigating confusing policies, you want to be sure you’ve purchased the best for you and your family. An insurance agent will be invaluabl...

Home Mortgages

Guide for first time homebuyers on securing a mortgage
There has never been a better time to become a first time homebuyer. Housing prices have bottomed out and appear to be stabilizing. Most experts are predicting that we will see home prices begin to in...
How to get a mortgage to buy or refinance your home
Financial institutions have become more rigorous in their mortgage application process. The mortgage application and approval process can seem demanding an onerous. Reduce your stress by having patien...
Guide to obtaining a mortgage in the new lending world
Getting a mortgage is not the same as it was just a few years ago. The process is harder, more thorough and often longer. However, you are trying to obtain the American dream of owning a piece of eart...
Secure a mortgage and proper financing for your vacation property
Enjoying your new vacation home is a lot more fun than getting the financing. Make sure you are prepared to run the gauntlet: clean-up any inaccurate credit, put down as much down payment as possible,...
Successfully secure a loan for your home renovation project
A newly renovated home can be beautiful thing. Good planning on how you are going to finance the costs of these improvements and who will help you do this will make this journey much more pleasant. A ...
A reverse mortgage is a great way for homeowners to convert equity
A reverse mortgage is a great resource to help some that need that additional source of income. Reviewing all of your options and understanding what this type of loan means for you, will help you make...
Choose between a 5/1 ARM or 30 year fixed rate mortgage
A fixed-rate mortgage generally costs a bit more per month during the first few years of your mortgage, but you know what your payment will be for the term of your loan – for instance, if you are lo...
Which loan is best for you? A jumbo or conventional mortgage
Securing a loan when purchasing a home is just part of the process, and you need to know what options you have so that you can have the best interest rate and the lowest monthly mortgage payment possi...
Expert advice on buying or not buying points for a home mortgage
Just like most things in life, the answer to this question is nuanced and it starts with “it depends.” It depends on how long you’ll keep the loan, how much the point will cost you, and how long...
Expert advice on securing the best rate for your home mortgage
Shopping for a mortgage and mortgage rate can be a daunting process. Remember that buying a home and getting a mortgage is the biggest financial decision and investment that most of us will make in ou...
Rebuild your credit and secure a mortgage after a short sale
Selling your house as a short sale can be a very overwhelming task even 3 years after. But in order to make it less stressful, and not ruin your credit for a long period of time, there are definitely ...
Veterans should use the VA Loan Program when buying a house
If you’ve served in the military, the VA home loan guarantee program can provide great benefits that are unavailable to civilians and those using a conventional mortgage product. Get in touch with a...
Determine how much you can afford to borrow for a home mortgage
Determining how much you can afford to borrow combines the efforts of both the buyer and the lender. Borrowers must do their part to provide accurate and current information to their lender, but they ...
Advice for successfully securing a home mortgage when self employed
America’s economic vitality relies on the small business owner and the self-employed workforce. It’s unfortunate that these same individuals often face higher hurdles when obtaining mortgages for ...
How to successfully get a mortgage for your investment property
We have all seen or known individuals who have built their own rental real estate portfolios and complemented their other investment strategies nicely through ownership and management of real estate. ...
Learn when to lock your fixed rate loan to get the best rate
More than anything ask your friends, family, and coworkers who they recommend to help with mortgage financing. Interview several of them and listen to your gut instincts. Ask yourself, is this a solid...
How to get a mortgage for a home with less than 20% down payment
Choosing the mortgage structure that is best for you in the very common situation where less than a 20 percent down payment is requires an understanding of both your needs and the lender’s requireme...
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