Thomas Haire

  • Editor-in-Chief and Co-Organizer
  • Response Magazine, The Response Expo
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During the past 13 years, Thomas Haire has been a DR-industry opinion leader at the editorial helm of Response Magazine, the only independent source of news and information in the direct response world. A four-time Western Publications Association (WPA) Maggie-award nominee as editor-in-chief of Response and a two-time Eddie Award winner as a magazine editor and feature writer, Haire has also overseen unprecedented financial growth during his time at Response. Haire also writes for the Yahoo-owned Rivals.com website, USCFootball.com, where he’s handled game previews and other opinion pieces on USC Trojan football since 2000.

Taking place at the Hilton San Diego Bayfront April 29-May 1, Response Expo is the nation's premiere direct, digital and data-driven marketing expo. Thousands of the biggest movers and shakers of the industry come together each year in a meeting of the colorful and creative minds behind some of the world’s favorite products.

Inventors with a blueprint or working product prototype can also attend the Expo to meet with the industry’s top companies and possibly land a deal.

Expert Articles by Thomas Haire

Sales and Marketing

How to create a successful direct response campaign for your product
If your product solves a common problem and works for a mass group of consumers, you’ve already passed the first two big tests for creating an “As Seen on TV” product campaign! But thoughtful pl...
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