Jim Walker

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Jim provides strategic marketing and communications insights for a wide range of clients, focusing on Healthcare 2.0 solutions. He is particularly interested in helping brand teams take advantage of social networks, mobile marketing, and video-based campaigns. He has worked on a wide range of Rx drugs targeting both healthcare professionals and consumers.

Prior to joining Cadient Group, Jim has had extensive experience in e-Marketing as the founder of an online company, as a consultant, and as a trainer. Jim has held ePromotions positions at major pharmaceutical companies, including AstraZeneca and GlaxoSmithKline. At AstraZeneca, Jim was a Brand Promotions Manager, developing healthcare professional programs in support of Atacand. Prior to that, Jim was an early employee at Cadient before leaving to become the founder and president of Mind Palace, an online company promoting a unique software package.

Jim graduated from Amherst College with a degree in English and Japanese and has an MS in instructional technology from Bloomsburg University of Pennsylvania.

Expert Articles by Jim Walker

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Prepare for the Affordable Care Act for healthcare marketing success
It’s clear that the healthcare system is about to change more in the next few years than it has in the previous few decades! For healthcare marketers, this environment is going to require new levels...
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