Contact me for: Speaking, Consulting and Thought Leadership on marketing strategy, market segmentation, and marketing to women.

Dr Jenny Darroch specializes in marketing strategy – in particular market definition and market segmentation, with a special interest in marketing to women. She speaks to international audiences, advises managers, CMOs and CEOs, and provides thought leadership across a range of marketing related topics by writing books, blogs, articles and white papers.

Jenny Darroch is a Professor of Marketing at the Peter F. Drucker and Masatoshi Ito Graduate School of Management and founder of Mollior.com. Author of three books including Marketing Through Turbulent Times and Why Marketing to Women Doesn’t Work and over 30 research articles. Dr Darroch holds graduate degrees in marketing, economics, and international business and a PhD in Marketing, Knowledge Management and Innovation.

Huffington Post Blog: http://www.huffingtonpost.com/jenny-darroch/